Julia Sette / visual identity

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JULIA SETTE

Digital Influencer

Julia Sette, a vibrant influencer and avid runner, began her journey on Instagram as a joke but quickly became a respected figure in the running community. To sustain growth and maintain authenticity, she invested in building her brand.

We captured Julia's essence in her visual identity, reflecting her joy and movement through dynamic typography and a vibrant color palette. Incorporating her surname Sette into the numeral 7 created a powerful symbol. We also implemented a motion logo for added dynamism.

Expanding into fashion and outdoor products, we developed a scaled-down symbol for clothing and accessories. The slogan "mood runnístico" encapsulates her philosophy and serves as the motto for campaigns, blending professionalism and joy.

Julia Sette now has a brand that deeply resonates with her audience, poised to tackle challenges and embrace opportunities in the digital world. It was an honor to undertake this mission!

Client: Julia Sette | Service: Visual Identity, Sportwear Collection Concept, Midia Kit and some Fisical and Digital Pieces.
Creation & Art Director: Felipe Nunes Braga | Team: Jon Batista, Mateus Policarpo, Cesar Guimo

Julia Sette debuted two apparel lines in collaboration with nationally famous sporting stores (SPORTBR e LAVIE SPORTS) few months after finishing the visual identity project, and pieces sold out quickly. The photos and videos on these presentation were taken for these releases. Julia intends to create her own clothing brand. I've already started developing these future collections!

Thank you videomakers and photographers who kindly provided the images seen in this project: Guilherme Leporace, Allan Carvalho.
A special thanks to Julia and Luis for their trust, generosity, opportunity, partnership and laughter. You guys are awesome!